The Fallacy of the "Neighborhood Real Estate Agent"
Posted by Hank Miller on
The best agent isn’t defined by proximity; they’re defined by competence. The fallacy of the neighborhood real estate agent as having an advantage over others is one of the biggest myths in real estate. It’s easy to assume that the best agent to sell their home is one who lives in the neighborhood or has the most signs nearby. It sounds logical, who knows the area better than a local? But sellers that don't challenge this myth might very well be stepping on a financial landmine.
The Hidden Flaws of the “Neighborhood Agent” Approach
Familiarity feels comfortable and safe. But proximity isn’t expertise — and in today’s shifting market, comfort isn’t strategy. Expertise comes from decades of writing contracts, analyzing data, negotiating, and working…
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Parts of the south Atlanta real estate market are showing signs of weakness, a general lethargy. While the broad region is largely stable, several areas of the metro area are flashing yellow. These areas are mainly south of I-20 where a significant amount of post pandemic activity was experienced. Similar traits were noted during the '08-'12 bubble-crash, increased attention and then giving back the gains made. As then, we see the influences of builders, ownership programs, and speculators possibly at play. This is a different housing market, but patterns are developing which should be watched.