Home buyers constantly balance emotion and data; heart vs head. During times of low housing inventory, the heart can be rather convincing and the result might be a disaster. Over the last decade, public home sites and social media changed the “traditional” ways to find a home. Pocket listings – homes marketed outside of the MLS – have become much more popular and some sellers find success just informally tossing their home out there. Buyers, eager to secure a home, find them and dive right in. This is the time for the head to keep the heart in check. This is the time for an experienced buyer's agent to refocus the buyer.
Why Consider a Pocket Listing?
In most cases, buyers chasing an off market home are either enamored with it for a certain reason…
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